Paul

Sustainable and would-be-sustainable investors are distinguished by attitudes far more than by demographics, and points to six 'social investment profiles' that indicate characteristics of different representative groups of the investing population.

Sustainable and would-be-sustainable investors are distinguished by attitudes far more than by demographics, and points to six 'social investment profiles' that indicate characteristics of different representative groups of the investing population.

The trouble with cool heads is that they make plans for other cool heads, when in fact they should be making plans for an entirely different beast.