Behavioural Finance.

Our unique behavioural finance software for Financial Institutions, Wealth Managers, and Digital Advisers. We provide the most robust assessment of an Investors Risk, ESG preferences and Financial Personality. Help your investors make the best financial decisions over their lifetimes.


Wealth Management

Investor Compass, our core client suitability, sustainability, and investor personality software solution for wealth managers and financial planners.

Investor Compass starts with the most robust suitability assessment for onboarding an investor successfully. Uniquely, we also provide advisers insight and guidance based on an investor’s financial personality and values. Helping advisers ensure an investor makes the best possible financial decisions in their lifetime.

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Digital and Hybrid Wealth

Supporting digital investment platforms to serve investors throughout their investing journey.

Our digital profiling tools provide the rigorous assessment needed to match investors with the appropriate investments. We also employ our 16 behavioural scales to help you drive investor engagement over their investing journey.

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Risk Mapping Service

Risk Ratings and Risk Mapping service for asset managers and fund providers.

Robust and consistent risk measurements with whole of market distribution, enabling the matching of advised clients to suitable investment vehicles.

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What is Behavioural Finance?

Investors are not rational and lose up to 300bps a year due to emotional decision making.

Our behavioural profiling tool equips advisers with the deepest possible insight into an investor’s financial personality. Accurate assessments allow advisers to guide investors to maximize anxiety adjusted returns and give an investor the emotional comfort they need to stay successfully invested.

Please click the button below to learn more about how Behavioural Finance can help transform your business.

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Transform your client relationships with Behavioural Finance

Gain the edge over your competitors with behavioral finance. Convert prospects quickly, get referrals, & keep clients happier and invested for longer.

Transform your client relationships with Behavioural Finance