Decision Prosthetics

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Do not tell people how to behave. Predict how they're going to behave and plan appropriate preventative action. Use a solution that is psychological, preventative, personal, perpetual, and planned for.

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Personal finance is behavioural finance.Blending behavioural psychology with quantitative-finance theory employs the best of both human and algorithmic worlds.

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Investment plans that ignore, or pay only the whisper of lip service, to investor behaviours, are ultimately futile. Ultimately, the true job of a financial adviser is not to give clients a theoretically 'optimal' solution, but to give them the best solution they could realise in practice.

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Chasing past performance represents the sacrifice of future performance in exchange for current comfort. The reason investors make decisions that harm their long-term investment returns is rarely a lack of knowledge.

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Never gamify at the expense of accuracy. Gimmicky games trivialise risk tolerance, they do not test it.Helping clients navigate complexity is better than pretending it can be cost-effectively avoided.

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