Valid and reliable measures of risk tolerance and the short-term behaviours investors exhibit in seeking emotional comfort with the investment journey both have crucial roles to play in a risk-profiling process.
Read MoreRisk appetite questionnaires need not be (indeed, should not be) elaborate. Over-engineered and superficially sophisticated 'revealed preference' approaches result in exactly the same problem for investors as Kids do for investments:
Read MoreProfiling outputs should not be set to match the 7-point scale used in KIIDs. There is little point to profiling investors with more granularity than you can provide solutions for;
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