Privacy notice

Oxford Risk is a spin-out company of the University of Oxford that provides specialist solutions for understanding how investors make decisions, with the ultimate goal of improving financial decision-making through behavioural science. Our official company name is Oxford Risk Research and Analysis Ltd, and we are registered in the UK at Clarendon Enterprise Centre, 57 Woodstock Road, Oxford OX2 6HJ (company number 4571309).

We take privacy and data security very seriously. This policy explains what information we collect about people who use our website and services, and how we use that information.


  1. What information do we collect about you? 
  2. How do we use the information we collect? 
  3. Marketing
  4. Accessing, correcting or deleting your information
  5. Cookies
  6. Other websites
  7. Changes to our privacy policy
  8. How to contact us 

What information do we collect about you?

The information that we collect about you depends on what service of ours you are using. This privacy notice refers to our marketing website, If you would like to read the notice that relates to our investment suitability platform (e.g. a risk tolerance questionnaire that you might take via an app or website provided by your adviser/investment provider, or via, please click here.

When you use our marketing website, we collect any information that you provide by filling out a form on our site, such as the enquiries or contact form. We also keep a record of any correspondence you send us via the website, including calls to the phone numbers or messages to email and postal addresses that are listed on our website. We may also collect information about you from public sources (e.g. your personal and/or company website, or social networks such as LinkedIn or Twitter).

We may also ask you to complete surveys for research purposes, although you do not have to respond to them. If you complete one of our surveys, we will store the data you provide. Specific information will be included with each survey.

Website usage information is collected through the use of cookies. More information about cookies can be found below.

How do we use the information we collect?

We use the information you provide to respond to any enquiry or other correspondence you send via our website. If you are an existing customer, we may share or refer your enquiry to other members of your company/organisation.

If you agree, we may also use your information to tell you about products or services we provide that we think you might be interested in.

Our legal bases for processing your data include your consent, which you may withdraw at any time; as well as various legitimate interests, including:

  • Responding to your enquiry, and discussing your message with other members of your organisation that we might already be in touch with
  • Monitoring enquiries in aggregate, such as to detect broad market trends or frequently asked support questions
  • Preventing fraudulent or otherwise inappropriate use of our services, such as by people who request multiple free trials


We would like to send you information about our products and services that might be relevant to you. If you have consented to receive marketing from us, you may opt out at any time. Every email we send you includes an unsubscribe link, and you can click this link at any time to be removed from our mailing list.

We will not pass on your details to any other company for the purposes of marketing.

Accessing, correcting or deleting your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of the information we hold about you, please contact us. We may make a small charge for this service.

If any of the information we hold about you is incorrect or out of date, please contact usto arrange for that information to be corrected or removed.


Cookies are text files that most websites place on your computer, and they provide us with standard internet log information (such as the IP address of the computer you are using) and visitor behaviour information (such as which specific pages you visited). This information is used to track visitor use of the website and to compile statistical reports on website activity. We use Google Analytics to monitor usage of our website, and so you may wish to review their privacy notice as well. 

Other websites

This privacy notice only applies to If you would like to read the privacy notice for, please click here. If you visit a website that we have linked to besides and, you will have to refer to the privacy notice of that site.

Changes to our privacy policy

We regularly review our privacy policy, and any updates will be posted on this page. The last update to this page was May 24, 2018.

How to contact us

If you have any questions, comments or concerns about our privacy policy, or if you would like to review the data we hold about you, please get in touch with us. 

Via email:

Via post: Oxford Risk Privacy Team, 1 Paris Garden, London SE1 8ND

If you would like to raise a concern or complain about our data processing, you can also get in touch with the UK’s data processing authority, the ICO.