News & Updates

Accounting for an investor's time horizon needs a rethink now that investments are no longer closely tied to singular investment objectives.

Read More

Form must follow function. Capturing clicks is no use without first capturing valuable, usable, client insights.

Read More

Personal finance is behavioural finance.Blending behavioural psychology with quantitative-finance theory employs the best of both human and algorithmic worlds.

Read More

Most attempts to measure risk tolerance fail in at least one crucial way, be it confusing the measurement, confusing the audience, or thinking guesswork is a good enough replacement for rigorous psychometric science.

Read More

Investment plans that ignore, or pay only the whisper of lip service, to investor behaviours, are ultimately futile. Ultimately, the true job of a financial adviser is not to give clients a theoretically 'optimal' solution, but to give them the best solution they could realise in practice.

Read More

Sign up to our behavioural suitability newsletter