News & Updates

Do not tell people how to behave. Predict how they're going to behave and plan appropriate preventative action. Use a solution that is psychological, preventative, personal, perpetual, and planned for.

People buy stories, not investments. Without a supporting framework of fairytale-esque familiarity, diversification leads to discomfort. If diversification causes distress, it ceases to be such an obviously smart idea.

Accounting for an investor's time horizon needs a rethink now that investments are no longer closely tied to singular investment objectives.

Form must follow function. Capturing clicks is no use without first capturing valuable, usable, client insights.

Personal finance is behavioural finance.Blending behavioural psychology with quantitative-finance theory employs the best of both human and algorithmic worlds.

Most attempts to measure risk tolerance fail in at least one crucial way, be it confusing the measurement, confusing the audience, or thinking guesswork is a good enough replacement for rigorous psychometric science.

Investment plans that ignore, or pay only the whisper of lip service, to investor behaviours, are ultimately futile. Ultimately, the true job of a financial adviser is not to give clients a theoretically 'optimal' solution, but to give them the best solution they could realise in practice.

Increased complexity is a cost that the new benefits need to justify. What are the costs and benefits of your cost-benefit analysis? Too often, cashflow modelling introduces additional costs for little to no additional benefit.

If you start with high risk capacity, then after a fall in the markets your capacity gets even higher. If you start with low capacity, then lower market values means an even lower capacity.

Risk is not about the journey; it's about where you could end up. It is the risk of money not being there when it's needed, reflecting both the chance and the severity of poor returns.